Privacy Policy for yearts.com

Effective Date: June 4, 2026
Last Updated: June 4, 2026

1. Introduction and Scope

yearts.com (hereinafter referred to as “we”, “us” or “our platform”), a platform integrating e-commerce transactions and community interaction, is committed to protecting your personal data privacy and complying with applicable data protection laws and regulations, including but not limited to the European Union General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA/CPRA) of the United States, and the Personal Information Protection and Electronic Documents Act (PIPEDA) of Canada.

This Privacy Policy explains how we collect, use, store, share and protect your personal information when you access or use our website and services, and clarifies your rights as a data subject under applicable laws. This policy applies to all users who visit, register or use our services. By accessing or using our platform, you acknowledge that you have read and understood this Privacy Policy and agree to be bound by its terms. If you do not agree with any provision of this policy, please stop using our services immediately. We may update this policy from time to time to reflect changes in our practices or legal requirements; the updated version will be posted on this page, and we encourage you to review this policy periodically.

2. Types of Personal Information We Collect

We collect personal information in accordance with the principles of lawfulness, fairness and data minimization. We only collect information that is necessary to provide our services.

2.1 Information You Provide Voluntarily

Account Registration Information: When you create an account, we collect your full name, email address, phone number, username, encrypted password, shipping address, country of residence and other information you choose to provide.
Transaction Information: When you make purchases on our platform, we collect order details, purchase history, billing information, delivery address, and payment confirmation. Note that sensitive payment information (such as full credit card numbers or payment tokens) is processed directly by our certified payment service providers, and we do not store complete sensitive payment data on our servers.
Community Interaction Information: Content you post, comments you leave, private messages, product reviews, user feedback and other interactive content you share on our community section.
Verification Information: To comply with anti-fraud and legal requirements, we may ask you to provide identity verification information (such as passport details or government-issued ID information) to confirm your identity.
Other Information You Provide: Any additional information you voluntarily provide when participating in promotions, completing surveys, contacting customer support, or interacting with us in other ways.

2.2 Information Automatically Collected

When you visit or use our platform, we automatically collect certain information through cookies, server logs and similar technologies, including:

Device information: Device model, operating system version, browser type, unique device identifier (UDID)
Network information: IP address, MAC address, access timestamps, pages you visited, time spent on pages, browsing history, search queries and clickstream data
Location information: General or precise geolocation information, only collected with your explicit consent
Session information: Login status, shopping cart content and other session-related data

2.3 Information Obtained from Third Parties

We may receive your personal information from trusted third-party partners, including payment service providers, logistics providers, analytics services, and social media platforms (if you link your social media account to our platform). We only use this information for the specific purposes disclosed to you at the time of collection.

3. How We Use Your Personal Information

We only use your personal information for specific, explicit and legitimate purposes, including:

Provide, maintain and improve our e-commerce and community services, process transactions, arrange delivery, and handle after-sales requests
Protect account and platform security, verify user identity, prevent fraud, money laundering and other illegal activities, and maintain the normal operation of our platform
Personalize your user experience, recommend products, community content and promotions based on your browsing and purchase preferences
Send you essential service notifications, including order updates, security alerts and changes to our terms or policies; if you opt-in to marketing communications, we will send you promotional offers and new product updates, and you can unsubscribe at any time
Conduct internal data analysis to improve our platform functionality, product selection and service quality
Comply with legal obligations, respond to valid legal requests from judicial or regulatory authorities

4. Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your user experience:

Cookies are small text files stored on your local device that help us remember your login status, shopping cart content, and analyze user traffic patterns
You can adjust your browser settings to reject or delete cookies, but please note that disabling certain functional cookies may prevent you from using some core features of our platform normally
Third-party services integrated into our platform (such as Google Analytics, Facebook Pixel) may also use cookies to collect data for analytics and advertising purposes; these tracking activities only activate after you give explicit consent, and the use of data by these third parties is governed by their own privacy policies

5. Sharing and Disclosure of Personal Information

We do not sell, rent or lease your personal information to third parties for commercial purposes without your explicit consent. We only share your personal information in the following circumstances:

With Your Explicit Consent: We share your information with specified third parties only when you have given clear consent to do so
Trusted Third-Party Service Providers: We share necessary information with third-party partners who provide services on our behalf, including payment processors, logistics companies, cloud service providers, analytics partners, and customer support tools. These third parties are only permitted to process your information in accordance with our instructions, and they are required to maintain appropriate security measures to protect your personal data
Legal Requirements: We may disclose your information if required by applicable law, regulation, legal process, or enforceable governmental request
Protection of Legitimate Interests: We may disclose your information when we believe it is necessary to protect the rights, property or safety of our platform, our users, or the public, in circumstances where consent cannot be reasonably obtained
Business Transfer: In the event of a merger, acquisition, reorganization, or sale of all or part of our business, your personal information may be transferred as part of the business transaction. We will require the acquiring entity to adhere to the terms of this Privacy Policy with respect to your personal information

For California users under CCPA, we do not engage in the “sale” of your personal information as defined by CCPA, and you have the right to opt out of any future sales of your personal information if such activity were to occur.

6. Data Retention and Security

6.1 Data Retention Period

We only retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including meeting any legal, accounting, or reporting requirements.

We retain your account information for as long as your account remains active
Transaction information is retained for the minimum period required by applicable tax and commercial laws after the completion of the transaction
When you request deletion of your personal information, or when we no longer need the information for the original purposes for which it was collected, we will delete or anonymize your information in accordance with legal requirements.

6.2 Data Security

We implement industry-standard technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data storage, access control mechanisms, regular security vulnerability scanning, employee privacy training, and secure data backup protocols. Despite our best efforts, no method of transmission over the Internet or method of electronic storage is 100% secure. If a personal data breach occurs, we will notify affected users and relevant regulatory authorities in accordance with the requirements of applicable law.

7. Your Personal Data Rights

Under applicable data protection laws based on your location, you have the following rights:

Right to Access and Information: You have the right to request confirmation of whether we are processing your personal data, and to request a copy of the personal data we hold about you
Right to Rectification: If the personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or complete the information
Right to Erasure (Right to be Forgotten): Under certain conditions specified by law, you have the right to request that we delete your personal data, including when the data is no longer necessary for the original purposes, you withdraw your consent, or the processing is unlawful
Right to Restriction of Processing: Under certain conditions, you have the right to request that we restrict processing of your personal data, for example when you contest the accuracy of the data, or when the processing is unlawful but you oppose erasure
Right to Data Portability: Under certain conditions, you have the right to receive your personal data that you provided to us in a structured, commonly used, machine-readable format, and to request that we transfer this data to another controller where technically feasible
Right to Object: You have the right to object to processing of your personal data based on our legitimate interests, based on your particular situation. You also have the absolute right to object to processing of your personal data for direct marketing purposes at any time
Right to Withdraw Consent: If processing of your personal data is based on your consent, you have the right to withdraw your consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal
Right to Lodge a Complaint: If you believe that our processing of your personal data violates applicable data protection law, you have the right to lodge a complaint with the data protection authority in your country or region of residence.

You can exercise your rights by contacting us using the contact information at the end of this policy. We will respond to your request within the time limit required by applicable law, and we will not charge you an unreasonable fee for exercising your rights, nor will we discriminate against you for exercising your rights.

8. Children’s Privacy

Our platform is intended for use by adults. We do not intentionally collect or solicit personal information from children under the age of 13. If we become aware that we have collected personal information from a child under the age of 13, we will immediately take steps to delete that information from our systems. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us and we will assist you in deleting the information.

9. Cross-Border Data Transfer

Our platform serves users globally, and your personal information may be transferred to and stored on servers located outside your country or region of residence, including servers located in the United States and the European Union. When transferring personal data across borders, we implement appropriate safeguards to ensure that your personal data remains protected in accordance with the same level of protection required by the laws of your jurisdiction, in compliance with applicable cross-border data transfer requirements.

10. Contact Us

If you have any questions, comments, or requests regarding this Privacy Policy or our processing of your personal data, please contact our Data Protection Officer at:

Email: admin@yearts.com

We will respond to your inquiry within 30 business days of receipt.